To celebrate the end of an era, I’m excited to announce today that Walmart is launching limited-edition commemorative sunglasses in the Elton John Eyewear collection, available exclusively at walmart. com for Sir Elton’s final American concert at Dodger Stadium in Los Angeles. The limited edition “LA ’22” sunglasses are an updated version of the iconic frame worn by the legendary singer during his two career-defining, sold-out concerts in 1975 to celebrate the end of his US touring career at the same venue.
As part of the limited edition launch, 600 numbered sunglasses will be available online for $99 – each with a commemorative box, cleaning cloth and packaging depicting Sir Elton performing in the original frames. As with the legendary concert, these frames will not be restocked once they are sold out.
Sir Elton is known for bringing his stage and personal style to life in his performances. Designed to be fun and vibrant like the performer’s costumes and on-stage antics, the white metal frame with rose gold-tone lenses features a trendy retro round style adorned with star detailing to pay homage to the Dodger uniform Sir Elton wore during the original concerto. The singer’s name is etched into the lenses, making them a true collector’s item.
“Eyewear is an integral part of my personal style. My archive of optical and solar frames inspire so many of the designs in the Elton John Eyewear collection, including the LA ’22. It’s so special for me to celebrate this high point in my career and be able to share it with Walmart customers through such a versatile and universally flattering frame.
Launching in 2021 in partnership with Walmart and Sam’s Club, the Elton John Eyewear collection brings its signature eyewear to the masses and is designed to have something for everyone, so no matter who you are, you can always See for yourself. The “Rocket Man” singer has more than 60 frames inspired by his own style available in Walmart Vision Centers stores, Sam’s Club and online at Walmart.com that help customers feel their best.
I am proud that this launch fulfills the commitment of Walmart Inc. supports to donate a minimum of $1 million annually from the Elton John Eyewear collection to support the Elton John AIDS Foundation. This partnership is a natural extension of Walmart’s mission to help their customers live better and healthier lives by providing quality, affordable and accessible health care in the communities they serve, including access to HIV health resources.