Walmart

These brands started out selling one thing. Then they turned to new products

A few weeks ago, Walmart announced the relaunch of Secret Treasures, the $1 billion sleepwear brand. The renewed line will contain trendy styles and will even be sold under a new brand name: Joyspun. The sleepwear category, EVP of apparel and house brands Denise Incandela said in a statement, “is undergoing a significant transformation,” and it only made sense that Walmart “evolved and grew” with it.

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