Microsoft

Microsoft states that they want to create more competition between game publishers | Pocket Gamer.biz

The Activision Blizzard continues to be a prominent part of business discussions around the world. Questions are still being asked about how this will affect the market if it continues, and how likely it is to happen. However, from comments made by Microsoft CEO Satya Nadella on US news network CNBC, we can start making some educated guesses.

Nadella made a strong case for the Activision-Blizzard acquisition to be a net positive for gamers, and interestingly for publishers as well. “Our whole goal is to bring more competition and more options so that both gamers can play everywhere and publishers to have more competition. Because the real problem is: how do you really reach all platforms?”

Mobile first Microsoft

What’s interesting is that Microsoft already has a strong presence on both console and PC. After all, Windows has long been the most widely used operating system in the world. So we can guess that what Nadella is referring to is bringing in the competition on the one platform they’re lagging behind, mobile. A platform that shares both hardware and software is yet to be tapped by Microsoft as they have the PC market.

Sony has already begun to push into the mobile market on its own, and while Microsoft would get a huge jump start with its acquisition of Activision-Blizzard, giving them access to heavyweights like King’s Candy Crush and Blizzard’s Diablo Immortal, they would also coming up against other big companies like Tencent, who have managed to capitalize on their entry into the lucrative Chinese market.

Activision-Blizzard, in particular, could pose another obstacle for Microsoft if it is acquired, as their access to the Chinese market will now be limited after they refused to renew a publishing deal with Tencent, which will publish their lucrative games like Overwatch and World of Warcraft in China. Their involvement in the Chinese market may also prove a roadblock to entry into India’s second most lucrative mobile market, which has taken steps against publishers and games associated with Chinese companies such as Tencent and PUBG developer Krafton.

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