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Intel and Dell Technologies are entering the world of Animal Crossing to promote e-cycling

Intel and Dell Technologies are teaching people how to properly e-cycle their electronic waste (e-waste) with an interactive experience in Nintendo’s Animal Crossing.

Last year’s e-waste was significantly more than the weight of all adults in Europe, or 350 cruise ships the size of the Queen Mary 2, or 125 kilometers of e-waste (Source: United Nations University).

Launching on National Recycling Day (November 15), players can visit the eCycleLand island and trade in the Rusted Parts found in the game for a sought-after item. In eCycleLand, users learn about the real ways they can e-cycle, in partnership with Dell:

At the start of the tour, the visitor scans a QR code to access an unlisted YouTube video that accompanies the walking tour around the island (similar to a museum tour). This post is for auditory use, meaning it doesn’t need to be looked at, just listened to as the visitor moves from station to station.

o Station 1: What is e-waste? A brief introduction to e-waste and why it is a problem

o Station 2: What is e-biking? A brief introduction to e-cycling and how it combats the e-waste problem

o Station 3: What can be e-biked? A gamified explanation of what can and cannot be e-cycled

1. At the fourth and final station, players will receive information about programs that will allow them to e-cycle in real life

2. Players will receive instructions on how to e-cycle their old devices, regardless of brand

3. Eligible devices can be shipped to Dell free of charge and exchanged for a credit towards new electronics. Dell also e-cycles non-eligible devices for free.

Intel’s Animal Crossing e-cycling education integration is just one of many ongoing brand sustainability efforts. As part of Intel’s commitment to moving forward in the fight against climate change, the company is constantly looking for ways to develop more sustainable technology solutions and partner with other organizations to advance best practices in corporate social responsibility worldwide.

John Coyne, VP/GM, brand, creative and media at Intel, said: “Intel and Dell’s Animal Crossing integration is designed to educate consumers about e-waste and the benefits of e-cycling. These practices not only keep e-waste out of landfill, but can extend the life of used products and directly support equitable access to technology. Our industry has the power and responsibility to provide a future of more sustainable computing. As we embrace this new era of shared social responsibility, we can accelerate meaningful change as we work to address our world’s greatest challenges.”

Alli Pierce, global chief creative officer for Intel, VMLY&R, said: “Our virtual life and real life are so connected now – even the games we play reflect our real problems. Despite Animal Crossing being a utopian world, the beaches are still full of rusty parts that have no practical use in the game. With eCycleLand from Intel and Dell, we are showing people that old and broken technology can breathe new life through e-cycling, both in the virtual and real world.”

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