Apple brings snow to Buenos Aires in Juan Cabral’s Joyful Holiday ad

Even Apple wants to go somewhere warm for the winter.

The brand, in partnership with TBWA\Media Arts Lab, has just released its highly anticipated 2022 holiday ad. And for the first time, it is leaving the colder climates for the warmth of South America, especially Buenos Aires, Argentina.

Directed by MJZ’s Juan Cabral and choreographed by Damien Jalet (who is doing his first commercial work), the film opens with two friends lounging languidly in a cafe. But soon a winter wonderland arrives, as if by magic, with a little help from the Audio Sharing feature on the Apple AirPods Pro.

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