PointFire connects global organizations to the Microsoft cloud

Companies can now effectively hire people from all over the world, opening up new perspectives and providing the opportunity to attract the best talent available. However, this can present challenges. For example, organizations must ensure that employees who speak different languages ​​can understand each other perfectly. Independent software vendor and translation specialist PointFire helps companies meet this challenge by leveraging its suite of solutions.

“Our products make Microsoft SharePoint sites available in as many as 50 languages,” said Dr. Martin Laplante, CEO of IceFire Studios, PointFire’s parent company. “For example, PointFire 365 localizes the user interface and PointFire Translator translates the content, including pages, documents, lists, and metadata.”

PointFire builds on SharePoint’s capabilities to provide users with comprehensive machine translation. “PointFire extends SharePoint’s multilingual feature — which works for specific types of pages and sites — to any type of content on any type of site and adds machine translation,” Laplante explains. “The same goes for the interface – PointFire finds every single element, suggests translations and applies them all at once.”

According to Laplante, PointFire’s technology alleviates the frustrating experiences many people have had with machine translations, which can take a long time and get things wrong.

“We have an instant language switch that syncs all language settings and applies them right away,” says Laplante. “We also overcame the quality challenge – the human parity engines we use provide natural, human translations and can be retrained with the organization’s own documents so that it adopts their vocabulary and language style.”

And the technology at the heart of it all? Microsoft Azure. “Our customers are large organizations – including multinationals with operations in several countries, as well as governments and regulated industries – so we are very aware of the security challenges of an application that can read and write all of your pages and documents,” says Laplante. “The cloud provides this security and our architecture is designed so that nothing leaves a user’s environment. We don’t host anything; it runs on a user’s tenant in their own Azure account.”

This article was originally published in the Fall 2022 issue of Technology Record. Sign up for a free plan to get future issues delivered straight to your inbox.

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