SMBs are in luck, because Apple breaks with tradition and offers discounts of up to 10% on the latest MacBook Pro 14 and 16-inch models.
A report of Bloomberg (opens in new tab) notes tThe deals come just before many Black Friday Macbook deals are revealed, in an effort to shift more inventory into the final period of 2022.
Apple hails the rare deal as “a very special Mac campaign.”
Special Mac campaign
SMBs are entitled to an 8% discount on bulk orders between 5 and 24 devices; companies that order 25 or more Macbooks can expect a 10% discount. The deal includes any combination of 14-inch and 16-inch models and is expected to expire on December 24, 2022.
Small and medium-sized businesses are entitled to the discount, which seems more generous than the typical discount offered to corporate customers.
According to Bloomberg’s report, “sales representatives were recently made aware of the deal and have begun reaching out to companies with which Apple has previous relationships to gauge interest. Small business representatives said they rarely get calls from Apple to promotions. The company, which has not touted an offering like this in half a decade, declined to comment.”
The unusual offer comes as Apple expects Mac sales to fall in the last quarter of the year.
In an October earnings call, Apple CFO Luca Maestri revealed that revenue from Mac sales will be “significantly down” from last year.
The lack of an updated Macbook Pro in 2022 is believed to, at least in part, fuel the push to offer businesses the discounted models — especially during the all-important holiday quarter.
The only updates Apple made to its laptops this year were a new MacBook Air and a 13-inch MacBook Pro in June 2022, with the former significantly boosting hardware sales in the past quarter. However, it looks like MacBook Pro sales are still lagging last year.