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F1 Boss Sets NFL Super Bowl As Benchmark, Looking For One Thing In Growing Fans

The rise of Formula 1 has been a spectacle. The sport’s rise to the top in America specifically is a miracle story. F1 CEO Stefano Domenicali has announced that F1 will have a record-breaking third race in the United States starting next year at Sin City. However, F1 was not always so popular in the US.

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Despite having a string of expensive and failed experiments in the US, F1 has not given up. Eventually it was the acquisition of Liberty Media, and its strategy of streaming a show like Netflix’s Drive to Survive did wonders for the sport. The result of the same is evident, starting next year, Formula 1 will race in Austin, Miami and Las Vegas in the USA.

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F1 CEO Stefano Domenicali said: “It was such a quick turnaround – really a matter of two years. An incredible ‘bond’ that didn’t exist before.”

Furthermore, the F1 CEO also compared the sporting body’s decision to race in Sin City to the popular NFL event, the Super Bowl. It is one of the most watched sporting events in the country. Furthermore, Domenicali wants F1 to have the same benchmark in the US.

He also added, “Our vision of ‘wherever we go, we want to create a Super Bowl’ is much easier to understand if you have an American mindset.”

The FIA ​​must not add any more races to the existing 24 races on the calendar. However, they plan to use different locations in the same locations to keep things interesting.

F1 CEO Stefano Domenicali is not worried about falling ratings despite Max Verstappen’s title triumph

With the 2022 season drawing to a close, F1 returns to its penultimate race in Brazil. Max Verstappen won his second straight title in Japan after taking a victory at Suzuka. However, the F1 CEO is not concerned about people’s disinterest in the sport. He further added that F1 has “sold out” its last 2 events.

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Formula 1 F1 – United States Grand Prix – Circuit of the Americas, Austin, Texas, USA – October 23, 2022 Christian Horner, Red Bull Team Principal, Advisor Helmut Marko, Max Verstappen, Sergio Perez, Red Bull Team and Staff Celebrate Constructors’ Championship Victory REUTERS/Mike Segar

Domenicali said, “Well, actually, we don’t see any kind of risk” he said when asked on a call with Wall Street analysts whether the lack of a title showdown would be bad for F1’s finances.

He added, “And first of all, we have the last sold-out race and the numbers are very good. Attention will, of course, be directed to other fights from a sporting perspective. So that’s part of racing.”

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WATCH THIS STORY: Helmut Marko slams Lewis Hamilton for role in Michael Masi’s firing

Fans expect a more competitive title fight next year. In addition, they also expect a three-way battle for the constructors title. Do you think anyone can challenge Max Verstappen next year?

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